Frequently asked questions

A SERP (search engine results page) checker shows you the Google results that people in another place see for a keyword. Google localizes results by country, by language and, for many queries, by city, so the page you get at your desk is rarely the page your customers get in another market. This tool builds a Google search link with the location and language you choose and opens it in a new tab. You look at Google's real results page, not a copy or a ranking table. Use it to see who ranks where you sell, which SERP features show up (map pack, shopping, news, videos) and how the page changes from one market to another.

Yes. There is no account, no sign-up, no paid plan and no daily quota. The tool does not buy results from a paid SERP API: it sends you to Google's own results page, so each search costs nothing to run. The site is supported by ads. The only limit is Google's: if you run a lot of searches in a short time, Google may ask you to solve a CAPTCHA, because the searches come from your own browser and connection.

The results are Google's own page, loaded in your browser at the moment you click Search, not a stored copy or a reconstruction. The tool adds three things to the Google link: the location (Google's uule parameter plus the gl country code), the interface language (hl) and pws=0, which asks Google not to personalize the page. That gets you close to what a signed-out user in that place sees, but not identical: Google can still use your signed-in account and cookies, it runs constant tests, and rankings move during the day. For the cleanest view, open the link in a private window. The tool does not record positions, so it cannot tell you how a ranking changed over time.

You can choose from more than 230 countries and territories. The country sets Google's country code (gl) and a country-level location, and you pick the interface language separately from about 150 languages, so you can check, for example, English results in Spain or Spanish results in the United States. To go below country level, add a city, an address or a "lat, lng" pair. The tool looks the place up in OpenStreetMap and passes its coordinates to Google, which is what you need for local results such as the map pack. Without a city you get the country-level page.

No. A VPN changes the IP address Google sees. This tool tells Google the location directly with the uule parameter, a location signal SEO tools have used for years, so you stay on your normal connection and can switch from Madrid to Mumbai with one click. There is one difference to keep in mind: a VPN moves your whole connection, while this tool only changes the search location. If you click through to a website that adapts its content to your IP address, that site will still see your real country.

Each search opens one standard Google results page for one keyword and one location, the same first page any user gets. To see further results, use the pagination at the bottom of that Google page. There is no limit on how many searches you run, so you can go through a list of keywords or locations one after another. Google may show a CAPTCHA if it sees many searches from your connection in a short time.

Yes, that is its main use. Add the city or neighbourhood where your customers are and look at the map pack, the local organic results and the ads they see. Compare two nearby cities to see how far a business's local visibility reaches. The tool shows you the page; it does not calculate your position, so you read your ranking off the Google results yourself.

This tool is for spot checks, not rank tracking: it opens the live results page and keeps no history. The only thing it remembers between visits is your last country, language and city, stored in your own browser. Check a SERP when something changes: after you publish or update a page, when Search Console shows a drop in a market, or before you target a new location. If you need positions recorded every day or week, use a rank tracker. For your own site, the Performance report in Google Search Console gives average position by query and country.

We don't store your keywords or results on our servers. Your browser talks to Google directly: while you type, the keyword goes to Google's autocomplete service to show suggestions, and the search itself runs on google.com under Google's privacy terms. If you enter a city, that text goes to OpenStreetMap's Nominatim service to get its coordinates. Your last country, language and city are saved in your browser's local storage so the form remembers them; clearing this site's data removes them. If you accept cookies, Google Analytics records that a search was run, with the country, the language and whether a city was set, but not the keyword. The privacy policy has the details.

Yes. Search the keywords you and your competitors target, in each market you care about, and note who holds the top results, who appears in the map pack and which SERP features push the organic results down. Because changing location takes one click, you can quickly see whether a competitor is strong everywhere or only in some countries or cities. The tool does not pull competitor metrics; it shows you the same Google page their customers see.

Search Console reports how your own site performed: clicks, impressions and average position, aggregated over days and over many searchers. This tool shows one live Google results page for one keyword and one location, including your competitors and the SERP features that Search Console never shows. They work well together: find a query or a country in Search Console where your position moved, then open that SERP here to see what is ranking around you.

Start by looking at the real local SERP for your main keywords in each city you serve: who is in the map pack, which pages rank in the organic results and what they offer that you don't. The usual levers are a complete Google Business Profile with the right primary category, genuine reviews, the same business name, address and phone number across directories, and a page for each location with content specific to that place. After making changes, check the same SERP again a few weeks later: local results take time to reflect them.